Solution-Explain what the value 60 represents

Explain what the value 60 represents

Assignment Help Marketing Research

Reference no: EM131510393

QUESTION 1

For the cross-tab, explain what the value 60 represents, and then explain what the value 100 represents.

Purchased or not		Total
Purchased	Did not purchase	Total
Received direct marketing offer or not	1=received direct marketing offer	40	10	50
Received direct marketing offer or not	2=did not receive direct marketing offer	60	30	90
Total		100	40	140

Received direct marketing offer or not * Purchased or not Crosstabulation
Count

QUESTION 2

Write down the null hypothesis for the Chi-square test of the cross-tab.

QUESTION 3

Based on the Chi-Square Test result, would you reject the Null or do not reject the null from Question 1? Explain Why.

Chi-Square Tests
	Value	df	Asymptotic Significance (2-sided)	Exact Sig. (2-sided)	Exact Sig. (1-sided)
Pearson Chi-Square	2.800^a	1	.094
Continuity Correction^b	2.185	1	.139
Likelihood Ratio	2.903	1	.088
Fisher's Exact Test				.119	.068
Linear-by-Linear Association	2.780	1	.095
N of Valid Cases	140
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 14.29.
b. Computed only for a 2x2 table

QUESTION 4

Between Phi and Cramer's V output, which one is appropriate for the cross-tab in this question? and what does the value tell you about the relationship between "Offer" and "Purchased"?

Symmetric Measures
		Value	Approximate Significance
Nominal by Nominal	Phi	.141	.094
Nominal by Nominal	Cramer's V	.141	.094
N of Valid Cases		140

Reference no: EM131510393

Questions Cloud

Discuss the pros and cons for companies to write instruction : Is it possible to create assembly instructions that everyone can follow? Discuss the practical nature of creating such a document and the possible trade-offs.

Talk about julius caesar directors : Talk about Julius Caesar directors. An overall description of the chosen concept

Design a graphical user interface to support the use case : Design a graphical user interface to support the use case, using a standard set of graphical ‘widgets' such as those supported in .NET or Java Swing.

Examine closely the cyclops scene : Examine closely the Cyclops scene (9.125-566) and the various portrayals of the suitors, but especially of the slaying of the suitors and the aftermath

Explain what the value 60 represents : For the cross-tab, explain what the value 60 represents, and then explain what the value 100 represents.

Long run from pure competition in the short run : What distinguishes pure competition in the long run from pure competition in the short run?

Summary of the background or history of the artist : Choose an American musical artist (from any music era) and provide a 1-2 page summary of the background or history of the artist

What does mean to you as a future early childhood educator : What do you think some of the most significant trends of the past have been that influence the delivery of early childhood programs today? Why?

Monthly observations on m1 for canada : Download (seasonally-adjusted) monthly observations on M1 for Canada from January 1960 1970 to January 2017. (HINT: From the FRED homepage

User Account

All Pages

Explain what the value 60 represents

Reference no: EM131510393

Reference no: EM131510393

Questions Cloud

Reviews

Write a Review

Marketing Research Questions & Answers

A business plan: gift shop

Managerial decision making

London congestion charge

Market research

Producing quality steel by stressing sound management

Monitor and review the performance of members of a team

Scientific research and informal research

Dilmah ceylon tea: market development in australia

Quantitative analysis based on a excessive research

Market research report

Designing a lunchbox menu for children

Case study:moet hennessy louis vuitton

Assured A++ Grade

Academics

Major Subjects

Majors

Get In Touch

TERMS & POLICIES

HELP & SUPPORT