Explain what the term market segmentation means

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You and a friend are thinking of starting a service business. When it came time to think of a name, your friend shrugged her shoulders and commented that it was "no big deal." How would you respond to your friend? Support your opinions. a). What does it mean when a service organization "invents" its future? b) Explain what the term market segmentation means. c) Choose a service industry and describe how the six basic strategy challenges (performance, demand, employees, setting, customers, and service quality) are impacting the industry.

Reference no: EM131421514

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