Reference no: EM132408075
HI6006 - Competitive Strategy
Strategy Development Tools
Aim: you understand and learn how to apply a model/tool to a case study.
Choose ANY 3 of the 9 strategy development models/tools - to analyse either External Environment situations, or Internal Resources and Capabilities.
Show how the 3 models/tools can be used by a business. Include practical examples from any business or industry sector - e.g. fashion, energy, food -that interests you.
Assignment: Individual Essay
CHOOSE ANY 3 COMPETITIVE STRATEGY DEVELOPMENT TOOLS [AND SHOW HOW THEY ARE USED IN BUSINESS:
1. I tool: [name each chosen tool e.g. Porter's Five Forces of Competition]
2. tool: ... [e.g. SWOT a Cross Impact Analysis]
3. tool: .... [e.g. PROFIT]
1. Introduction
2. 1. tool: [Briefly outline key features of tool, in I paragraph. [You and I already know the tool, so don't waste my time and yours explaining it in detain]
2.1 Application of .... [tool] to .... [name the business/industry example - 1 page
3. rd tool: [Same again: briefly outline key features of tool, in I paragraph] 3.1 Application of .... [tool] to .... [name the business/industry [1 page]
4. 3. tool: [Ditto: briefly outline key features of tool, in I paragraph]
4.1 Application of .... [tool] to .... [name of practical business/industry [1 page]
5. Conclusion [half page]
Compare and contrast the usefulness of each tool for a business that aims to develop an effective Competitive Strategy.
6. Bibliography - references in Harvard style
Assignment - Specifications
Purpose: This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples.
Details
Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry. In this essay, sub-headings are permitted. Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style. Students are reminded of the importance of correctness and accuracy of referencing.
Assignment Structure
One page for your explanation of each model, including the example. Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page conclusion. Add a cover page at the front. Add a Reference List at the end.