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Explain what the intent behind the ad is

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Question:

A lot about advertising and social media this week.

Let''s apply this directly to one of the successful ad campaigns mentioned in this module''s lecture:

ALS #IceBucketChallenge
Always #LikeAGirl
Coca-Cola #ShareaCoke
IKEA bookbook video
McDonald''s Super Bowl 2015
Taco Bell #OnlyInTheApp
Virgin America Boo videos

In a minimum of 3 pages, please do the following:

Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.

From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).

Describe how social media plays into the intent and the actual message?

What made it successful (or not successful)?

What ideas and opinions do you have about the product or brand after reviewing the ad?

What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

Verified Expert

In is paper, it was asked to talk about an advertisement which went very popular in social media.So I took #Ice Bucket Challenge who was very popular in Facebook.The challenge was to take a bucket full of ice and pour on yourself.This challenge must be shared in the Facebook if you took.It went very happening among celebrities too.

Reference no: EM131612292

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