Reference no: EM133481369
Summarize your findings here in two or three well-developed paragraphs Describe your findings (data), and note whether it was significant or not. Explain what the data you found implies, or says, about your subject. Avoid overstating the importance ("XYZ is sure to dominate the competition for years to come!"). Try to be objective in your description. Use both quantitative and qualitative data from your research:
FINDINGS
Pandora is the world's largest jewellery brand headquartered in Copenhagen, Denmark (About, Pandora). It was founded in 1982 by Enevoldsen and his wife (The Pandora Story). The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices (About, Pandora). Their jewellery is sold in more than 100 countries. Currently, Alexander Lacik is the CEO of the company(Royle, 15 Feb 2023)
Parent company financial position
Year over Year - This year the stock price is going upward, At the beginning It started at 398.40 DKK ( January 2019) & currently, its stock price is 609.20 DKK ( June 2023). (PANDY, Yahoo Finance)
Net Income: 6,743,000 DKK (in billions) (PANDY, Income Statement)
Net Profit Margin: 25.48 % (PANDY, Income Statement)
Debt to Assets Ratio: 0.34% (PANDY, Balance Sheet)
Product A - Charms
Example of Product A: Pandora Jewelry offers a wide range of charms that can be added to their bracelets and necklaces to create personalized pieces. These charms come in various designs and materials, allowing the customers to express their individual style and capture meaningful moments. For example, Pandora offers a charm in the shape of a heart with the inscription "Family Forever," symbolizing the importance of family bonds (Pandora).
Product B - Bracelets
Example of Product B: Pandora Jewelry is known for its charm bracelets, which serve as the foundation for creating unique jewellery pieces. These bracelets are available in different metals as sterling silver, gold, and rose gold, and can be customised with various charms and clips. The bracelets are designed to be versatile, allowing wearers to add and rearrange charms to suit style and preferences. For instance, Pandora Moments Snake Chain Bracelet is a popular option that provides a classic and elegant look (Pandora).
Product C - Rings
Example of Product C: Pandora Jewelry also offers a wide selection of rings, ranging from simple bands to intricate designs. These rings are crafted with high-quality materials, including sterling silver, gold, and gemstones, and feature various motifs and embellishments. Customers can choose from different ring styles, such as stackable or statement rings, to complement their personal style. One example is Pandora Timeless Elegance Ring, which features a sparkling cubic zirconia centrepiece surrounded by smaller stones (Pandora).
Name of Competitor Company 1: Tiffany & Co.
Competitor Company 1 Product: Tiffany Charms
Competes with your Product A: Pandora Charms
Name of Competitor Company 2: Chamilia
Competitor Company 2 Product: Bracelets
Competes with your Product B: Bracelets
Name of Competitor Company 3: Blue Nile
Competitor Company 3 Product: Rings
Competes with your Product C: Rings