Explain what the company as trying to market

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We all know that there are bound to be some marketing campaigns that will fail. Write about a marketing strategy/campaign that went wrong (think Ford Edsel, New Coke, Netflix/Quikster). Be sure to use a SWOT (Strengths, Weakness, Opportunities and Threats) Analysis to help explain what happened. Explain what the company as trying to market, what was the outcome, why did it fail and if the company survived it.

Reference no: EM132164853

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