Reference no: EM133190376

Assignment - Health and Medical Questionnaire

RESEARCH ARTICLE - It's better together! European perspective on benefits and challenges associated with crossborder health communication campaigns by Ricardo Rodrigues, Stefania Ilinca, Katharine Schulmann.

Questions -

1. In your own words, summarize the purpose of this article. What did you learn? What are you interested in learning more about? Should be at least one paragraph in length.

2. In your own words, explain what the added values of cross-national campaigns are.

3. It was stated that "Social norms influence what is considered 'healthy', acceptable social behaviour, and the receptiveness to governmental intervention." Explain what is meant by this statement and why those designing a cross-border health communication campaign would need to be aware of this.

4. Consider the following statement "...due to cultural differences, you think that you [are] using the same words, but you could have completely different interpretations of that word(...) Or a referee [i.e. a role model] in one country could be seen as a big authority and in another country a big loser." (Sedentary lifestyle #5, Public official of Member State) Provide an example of a health communication campaign in America that could be viewed differently in another county and address what might cause this issue between communication and language barriers.

5. Do you agree with the view of the study participants in that effectively programming a single comprehensive campaign message across countries would be impossible? Why or why not?