User Account

All Pages

Explain what special problems do open-ended questions have

Assignment Help Marketing Management
Reference no: EM13476849

1. Distinguish between:

a. Direct and indirect questions.

b. Open-ended and closed questions.

c. Research, investigative, and measurement questions.

d. Alternative response strategies.

2. Why is the survey technique so popular? When is it not appropriate?

3. What special problems do open-ended questions have? How can these be minimized? In what situations are open-ended questions most useful?

4. Why might a researcher wish to disguise the objective of a study?

5. One of the major reasons why survey research may not be effective is that the survey instruments are less useful than they should be. What would you say are the four possible major faults of survey instrument design?

6. Why is it desirable to pretest survey instruments? What information can you secure from such a pretest? How can you find the best wording for a question on a questionnaire?

7. One design problem in the development of survey instruments concerns the sequence of questions. What suggestions would you give to researchers designing their first questionnaire?

8. One of the major problems facing the designer of a survey instrument concerns the assumptions made. What are the major "problem assumptions"?

Reference no: EM13476849

Questions Cloud

Your large firm is about to change to a customer-centered : your large firm is about to change to a customer-centered organization structure in which employees who have rarely had
You dont want to invest in a limited partnership that isnt : 1. youre seeking a diversified portfolio to cope with the various types of investment risks.youre particularly
You plan to conduct survey using unrestricted sampling what : question 1distinguish between1.statistic and parameter.2.sample frame and population.3.restricted and unrestricted
Does it make sense to own stock if it does not outperform : how would you advise a friend if they won the 400000000 powerball lottery and had the choice of equal payments for 30
Explain what special problems do open-ended questions have : 1.distinguish betweena.direct and indirect questions.b.open-ended and closed questions.c.research investigative and
Youre young and have an investment plan that emphasizes : 1. you noticed from the prospectus that the fund youre considering is advertised as a no-load investment company but
Rd the article below fighting hiv a community at a time : read the article below fighting hiv a community at a time. answer the following questions. please type your
Below is a likert-type scale that might be used to describe : below is a likert-type scale that might be used to evaluate your opinion of the educational degree program in which you
Youre working on consumer perception study of four brands : you are working on a consumer perception study of four brands of bicycles. you will need to develop measurement

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd