Explain what other trends could be added to the list

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1.Consider the last purchase you made (maybe it was lunch or a soft drink). List a few of the brand, product, generic, and total budget competitors for that product. In a general sense, what would it take for you to switch to another type of competitor? Are there situations that would encourage you to switch to a generic competitor?

2.What other trends could be added to the list? What trends are specific to your generation that cannot be universally applied to all Americans?

Reference no: EM1353157

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