Reference no: EM1370408 , Length: 1900 Words
1. Assume you are the marketing manager in a SBU of a large consumer food manufacturer. You've been asked to conduct a marketing audit of the SBU as a basis for evaluating its strategic strengths and weaknesses. What issues or areas of concern should you cover in your audit?
2. Having completed the marketing audit mentioned in MT 1, you are asked to develop a contingency plan for your SBU's major product line. What should that plan cover?
3. You've been offered a job developing and managing a new medical products unit for a major electronics manufacturer. Your new SBU will exist primarily to adapt technology from other parts of the company for medical applications (diagnostic equipment such as CAT scanners, surgical lasers, etc.) and to identify and build markets for the SBU's new products. The new SBU will be judged on its success at developing a variety of new products and its rate of growth in sales volume and market share. Before you accept the job, what assurances would you seek from the company's CEO concerning the administrative relationships to be established between the new SBU and corporate headquarters. Why?
4. You accept the job described in MT 3 and are given a $50 million operating budget for year 1. You now need to staff your new SBU and allocate the budget across departments. Which departments require the most competent and experienced personnel and which should receive relatively large shares of your budget? Why?
5. As general manager of the SBU described in MT 3, what type of organizational design would you select? Justify your choice in terms of its ability to help the SBU implement its strategy and accomplish its primary objectives. What potential disadvantages, if any, might be associated with your choice?
6. What organizational structures does the organization should use to facilitate effective performance? How does it perform planning and resource-allocation functions?
7. How does it monitor and evaluate implementation of its strategies and plans?