Explain what might a positioning ladder look like

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Reference no: EM1370600

1. If you were developing a research design, what behaviors, demographics, and lifestyle components would you include, and why?

2. How should the chosen product be branded, and why?

3. What might a positioning "ladder" look like for each of the "finalist" Italian sausage positionings?

4. Which positioning do you recommend, and why?

Reference no: EM1370600

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