Explain what it means to say that customers really want

Reference no: EM133330254

Directions: Please answer the questions below completely.

Explain what it means to say that customers really want feelings and solutions, rather than products and services. When you are a customer, what does that mean to you?
What are the four steps in giving the customer bad news? Explain each step.
What are some steps ( List 5) one can take to build the customer's self-esteem? Which step, in your opinion, is the most important? Explain.

Reference no: EM133330254

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