Explain what is the relationship between a firm''s customers

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Reference no: EM1352494

1. What is a business-level strategy?

2. What is the relationship between a firm's customers and its business-level strategy in terms of who, what, and how? Why is this relationship important?

3. What are the differences among the cost leadership, differentiation, business-level strategies?

4. How can cost leadership and differentiation be used to position the firm relative to the five forces of competition in a way that helps the firm earn above-average returns?

5. What are the specific risks associated with using cost leadership and differentiation business-level strategy?

Your answers should be in your own words and you should give examples to illustrate your understanding of the material.

Reference no: EM1352494

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