Explain what is strategic management and planning why would

Reference no: EM13391744

Select a small business that you may want to start. (Jeans Company or Human Resource Consulting firm)

Describe what is strategic management and planning? Why would a strategic plan be important to the success of this business? How are the four functions of management relative to creating and implementing a strategic plan?

Write a 800 word paper in which you explain the importance of the selected business's vision, mission, and values in determining your strategic direction. Include the following:

• Define the business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

• Create a vision for this organization that clearly demonstrates the decision on what the business is to become in the future.

• Define guiding principles or values for selected business considering the topics of culture, social responsibility, and ethics.

• Analyze how the vision, mission, and values guide the organization's strategic direction.

• Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Reference no: EM13391744

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