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Explain what is nature of product or service you would have

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Reference no: EM131500630

Discussion

What do you perceive to be the critical differences between a traditional multinational firm and an internationalizing SME?

Imagine that you are the founder of a new start-up company in an industry you are familiar with. What is the nature of the product or service you would have to develop to successfully launch as a "born global" firm? Give examples.

Reference no: EM131500630

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