Reference no: EM133673645
QUESTION 1
Identify and explain any five key terms of PRISA's definition of public relations.
QUESTION 2
Provide two definitions that define public relations in the same way. Then find another definition of public relations that differs from the first two. Provide references for all the definitions. From the three definitions, provide your own operational definition of public relations.
QUESTION 3
In the field of public relations, social media has become a very important tool. Identify any two social media platforms and discuss how they have been used in public relations activities using real-life examples.
QUESTION 4
Communication, in any context, serves to provide a platform for creating mutual understanding and shared meaning.
1. Identify and explain four typical goals of communication, according to Seitel (2011), and provide practical examples of each.
2. Explain the importance of communication in a public relations context.
QUESTION 5
1. Explain what is meant by the term "public opinion" and provide an example to demonstrate your understanding.
2. Read the following scenario and answer the question that follows:
The need for masks: The battle against Covid-19 is far from won - SA Coronavirus Online Portal
Explain why it was important to persuade South African citizens to wear masks by looking at the following five principles of persuasion:
• The principle of liking
• Authority
• Social proof
• Consistency
• Scarcity