Explain what is meant by the term positioning

Reference no: EM131948674

Question: Briefly explain what is meant by the term "positioning."

Choose one (1) product category you find interesting (e.g. pickup trucks, women's apparel, athletic shoes), and identify at least three different brands and their (1) targeted market segment/segments and (2) respective positioning strategies (be sure to justify your answers).

How is each position communicated to the target audience?

Reference no: EM131948674

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