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How can you best compete with a multi-national firm that enjoys a “profit sanctuary,” and cross subsidizes attacks in your prime market?
Explain what is meant by relationship marketing.
How would you describe Pepsico’s strategic approach to competing internationally? Do you think it is any different from Coke’s?
How do you react when faced with conflict? Do you handle it or run from it? Do you let someone else handle it? When dealing with conflict what is your style?
Identify a company that you are interested in researching or if you like, you can use the company you are currently working for. Conduct a backward look on this company using a tool like SWOT or PEST/PESTLE. Then conduct an Opportunity Analysis for p..
Indicate your understanding of the Transitions Theory by responding to Option A or B. Option A. Bridges describes change as “situational” and transitions as “psychological.”
The Executive Committee of Acme Chemical, a medium sized producer of industrial chemicals, is trying to determine which of two new products to introduce, but it is really a market targeting problem. Which segment, plastic compounders or silver precip..
What is the relationship between divorce and income? Be specific and complete in your answer.
What structural change is indicated at the Plaza Inn? What changes in culture are needed at the Plaza Inn?
What was your marketing strategy for each of the decisions entered into the simulation game in Quarter 1? What were the results of your decisions? Analyze the results in terms of success or failure.
Is the regression model a better fit to the data? Explain why. Use CFE and MAD as accuracy measurements and assume now that CarWash had been using the regression model in forecasting. What would you conclude about its performance?
Decision Tree Problem Expando, Inc. is considering the possibility of building an additional factory that would produce a new addition to their product line. The company is currently considering three alternatives: build small plant, build large plan..
How do you evaluate effective inventory management performance?
Test screenings and tracking studies are examples of market research techniques used in the movie industry to create an advance market for the movie's DVD.
During two eight-hour shifts, 2000 non defective parts are desired to produce. The standard time to complete the operation is 20 minutes, but the actual time to perform the operation takes longer and it is 30 minutes. Also it is known that one-eighth..
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