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Question 1.
Explain what is mean by media planning and how advertisers decide which medium to choose to best communicate their advertising objective. Discuss the importance of media planning in advertising.
Question 2.
Explain the role of social media in marketing and discuss the implications of social media for marketers.
Describe the primary market for the products and the type of person who would (in your opinion) typically buy them. Explain what information from self-concepts
Conduct Internet research on the topic of electronic brochures and brochure development.
Pick out two competing brands from a particular industry (e.g., Whole Foods vs. Trader Joe's). Be sure to list the two you chose. How is each positioned?
imagine that you are an entrepreneur wanting to start your own hotelinnbed and breakfast. choose a tourist area where
Discuss the Case Naturally Beautiful Inc. For each of the concerns expressed by Jill customers in the case,explain an alternative means for handing the concern
The Internet provides a wealth of information (both good and bad) for any researcher. Go online and do a brief search for "marketing data" and in a 1-2 page paper, describe three or four items (services) that you found
Discuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.
Demonstrate a customized approach to global marketing. Select one company and three countries. Do not use the company's country of origin (headquarters). Show how the company uses a customized or "glocal" marketing approach using one or more of th..
create the positioning and branding portion of the marketing communications plan using the business and information
Many digital and social media sites are widely used in marketing strategies. Determine key performance indicators to measure the success of the online strategy.
Ethics in an important aspect of marketing just like it is in all areas of business. There are certain ethical issues that marketers should be aware of. Write an Ethics and Social Responsibility Strategy for Starbucks
select 3 different company web sites and answer the following questions1. how are the web sites and companies
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