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Explain what is global trade

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Reference no: EM132647904

1. Explain what is Global Trade and why it is important?

2. Explain the following:

  • Comparative Advantages vs Absolute Advantages
  • Balance of Payment vs Balance of Trade

3. Pick FIVE items from the following list of major strategies for reaching Global Market to explain. Quote examples.

  • Licensing
  • Exporting
  • Franchising
  • Contract Manufacturing
  • Joint Ventures
  • Strategic Alliances
  • Foreign Direct Investment

4. Describe how Electra maintains a worldwide comparative advantage.

5. What are some global difficulties Electra had to overcome when it expanded into different countries?

6. Why did Electra- which markets itself with a "genuine Americana" message - decide to outsource production to Asia? Do you believe this is appropriate?

Reference no: EM132647904

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