Explain what is customer lifetime value

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What isn't always talked about is that a business may have to (usually) change/adapt to someone else's way of doing things. (for example; you use Microsoft Access, yet now you need to migrate to an Oracle Database) Explain the purpose of an enterprise resource systems and why should or shouldn't a business change to it. Customer Lifetime Value Review Kissmetric (Links to an external site.) Links to an external site. Briefly, explain what is customer lifetime value (CLV is sometimes also referred to as LTV)?

Reference no: EM132254838

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