Explain what is country currency and exchange rate

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Question 1: Will you standardize or adapt each of the four Ps in the marketing mix. Why? Be specific.

Question 2: Review each of the four traits in the Hofstede cultural index. What should your staff be aware of regarding differences between the US and your destination? Think carefully, you don't want to embarrass your firm or insult your hosts.

Question 3: What is the country's currency and exchange rate against the dollar? Average income? What does this suggest about how affordable your product will be for the average consumer?

Reference no: EM132698345

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