Explain what is a marketing plan and what lies at its center

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Reference no: EM1349989

Answer these questions within a 500 word APA format Word document.

For this assignment, please answer these questions:

1. What is a marketing plan? What lies at its center?

2. What objectives should a marketing plan accomplish?

3. How can market research benefit a small business owner? List some possible sources of market information.

Reference no: EM1349989

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