Explain what is a brand strategy and how does brand equity

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Reference no: EM1358967

Please answer the following essay questions. You must include a short introduction and summary for each essay. The length of your answers should be 2 pages in length for the topics below (1 page for each topic). The length can be exceeded if necessary. Sources must be cited in APA format.
Essay One:

Please explain the concept of market segmentation. Then, give an example of a company that segments geographically, demographically, psychographically, or behaviorally. Why does this company segment so specifically, and how does it make them successful?

Essay Two:

What is a brand strategy, and how does brand equity relate to it? Explain branding strategies that marketers use to develop new brands and also give an example of each strategy as well.

Reference no: EM1358967

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