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Please answer the following essay questions. You must include a short introduction and summary for each essay. The length of your answers should be 2 pages in length for the topics below (1 page for each topic). The length can be exceeded if necessary. Sources must be cited in APA format.Essay One:
Please explain the concept of market segmentation. Then, give an example of a company that segments geographically, demographically, psychographically, or behaviorally. Why does this company segment so specifically, and how does it make them successful?
Essay Two:
What is a brand strategy, and how does brand equity relate to it? Explain branding strategies that marketers use to develop new brands and also give an example of each strategy as well.
Kouzes and Posner leadership model - fundamental practices in Kouzes and Posner's leadership model
In reviewing all of the consumer protections, classify the two most harmful to citizens if the protection did not exist. State your rationale with your answer.
Discuss the value of the TOWS Matrix in strategy formulation.
Identify potential customer problems and explain how your business can solve these problems.
The role of language and non-verbal communication as it affects cultural norms.
List and define five components of emotional intelligence.
Find the official levels of LEED building certification - Leadership in Energy and Environmental Design
Explain How have monitoring mechanisms/players changed over time and What are the trends and changes and in your view have these changes improved corporate governance?
Policy Analysis and Policy Makers - What is your understanding of what policy analysis contains and what policy makers can learn from policy analysis
Ethics Assessment - Ethics Research Tom Denigan
Why do you think employers are interested in the genetic testing of their employees and is there any justification for genetic testing of employees.
the organization were to have low employee turnover how would you maintain motivation for those that were the last to join the team-considering the proposed rewards/bonuses for those that were senior to them?
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