Explain what information should be included in a written

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1.What information should be included in a written positioning statement for Mary Kay?

2. How would you draft a formal, written positioning statement for Mary Kay using the information detailed in question 1?

3. Is Mary Kay a global brand? Why or why not?

4. How has Mary Kay, India, focused on the different steps in the customer-based brand equity pyramid described in Figure 11-6?

Reference no: EM1349010

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