Explain what fournier means by having a relationship

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Reference no: EM13103609

Q. 1. Explain what Fournier means by "having a relationship" with a brand.

2. Using two brands chosen from the product categories below, explain whether or not you believe that customers have relationships with those brands.

3. Expand your thinking and explain whether, based on your own experience and your knowledge of other people, customers have relationships with all brands.

Reference no: EM13103609

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