Explain what flavors of italian sausage do you recommend

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Reference no: EM1370241

1. How do you think Saxonville should manage their product line: portfolio view or individual product (Vivio)? Why?

2. What flavors of Italian sausage do you recommend Saxonville Sausage should carry?

3. What kind of healthier alternatives do you recommend Saxonville to develop?

4. Do you think that sampling demonstrations in supermarkets would also enhance perceived value for Saxonville? Why?

5. Do you believe that the research into the market segmentation for the Saxonville Italian sausage brand could have identified target groups and demographics not currently being served by their products that could benefit from a healthier type of sausage? Please provide examples for your argument.

Reference no: EM1370241

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