Explain what does the evolution of coke''s strategy

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Reference no: EM1399723

1. Why do you ponder that Roberto Goizueta switched from a strategy that emphasized localization towards one that underlined global standardization? What were the welfares of such a strategy?

2. What were the limits of Goizueta's strategy that persuaded his successor, Daft to shift away from it? What was Daft annoying to achieve? Draft's strategy also didn't produce the desired results. Why do you think this was the case?

3. How would you describe the strategy Coke is now pursuing? Explain what is the enterprise trying to do? How is this dissimilar from the strategies of both Goizueta and Daft? What are the benefits? Explain what are the potential costs and risk?

4. Explain what does the evolution of Coke's strategy tell you about the convergence of consumer tastes and preference in today's global economy?

Reference no: EM1399723

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