Explain what are the communication benefits of building

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Read Stella Artois: Reassuringly Expensive Wife Beater? And chose 2 questions from the text to answer. Approximate length, ½ page per question. Use APA format for your paper.

1. What are the communication benefits of building a "brand narrative" in the way Stella Artois has?

2. Do you think this is the best way to improve dialogue with the target audience?

Reference no: EM1357735

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