Explain what are some of the factors that impact consumer

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Reference no: EM1350733

1.What exactly is perception as it relates to consumers?

2.Is perception more important than the facts to many consumers? Why or why not?

3.What are some of the factors that impact consumer's perceptions?

4.Do consumers always need information to form a perception of a product?

5.What can marketers do to influence consumers' perceptions?

Reference no: EM1350733

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