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Explain what are brand equity, brand associations

Assignment Help Marketing Management
Reference no: EM13913808

I need assistance in completing a project/report on the Brand Marketing module. The brand I had chosen to do is Apple.

The requirements of the project are:
- An introduction about the brand (Apple) for example history, brand marketing techniques, consumers' online reviews about the brand, why is Apple a top 100 global brand.

- Explain what are brand equity, brand associations, and their dimensions, using theories and references of brand marketing, having 'some' explanations using APPLE as a company (Quoting authors in the field of study of brand marketing).

- List 25 brand associations of Apple.

- Create a brand association map (consensus brand map) of Apple using the 25 brand associations (self-projecting the strengths of the different associations).

Reference no: EM13913808

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