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Advertising has been long seen as an effective means for sales promotion. The boss of a record company was also interested in predicting the album sales from advertising. He believed that the total album sales in the form of either CDs or Downloads in the week after release (defined in a variable with the name of Sales) can be predicted by the amount of money spent in promoting the album before release (defined in a variable with the name of Adverts) and the number of plays on the radio per week (defined in a variable with the name of Airplay). If true, the company plans to promote the album sales through reasonable allocation of resources accordingly. To test this, market researchers sampled 200 different album releases and then collected data. Data analysis is conducted in SPSS to support the decision making of this record company.
1. Please explain what a research design is.
2. By comparing and contrasting exploratory and conclusive research designs, how would you address the management decision problem faced by the boss of the record company in the case?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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