Explain viable target segments for candidate

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Reference no: EM13218260

Segmentation and Strategy (85 Points)

You are the campaign manager for a presidential candidate. Politics is about segmentation and marketing. Your task is to prepare a 1.5-2-page outline for a promotional strategy for the campaign. Your well-written outline should include the following:

Identify five viable target segments for your candidate based on their political bent (review the factors that define a viable target market).

Identify 1-3 salient concerns for each group (most individuals vote on 1-3 issues).

Then list 2-3 ways to reach each segment (speeches, ads, town hall meetings, etc.) that make sense for that particular target group.

You may select an actual presidential candidate, if you would like.

Reference no: EM13218260

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