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Explain viability and desirability of conducting market

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Explain Viability and desirability of conducting market research

One market research challenge for e-business is the fact that, at times, e-businesses are creating entirely new markets that have not existed before. As an example, consider the online bookselling market pioneered by Amazon and the online travel market pioneered by companies like Travelocity and Expedia.

Discuss views about the viability and desirability of conducting market research when establishing a revolutionary new e-business

Reference no: EM1323997

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