Explain vertical and horizontal marketing systems

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Assignment Task -

Based on your own research (i.e., Google search) explain and support with examples:

a) Vertical Marketing Systems (VMS) - explain such types (corporate/contractual/administered).

b) Horizontal Marketing Systems (HMS).

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This particular study generally signifies the different types of marketing system such as vertical marketing and Horizontal marketing system that usually crucial for all the business entities in order to improve overall organisational working excellence as well as financial health. Different types of vertical marketing system discussed in this study with real-world examples that generally signifies the importance of marketing that leads to increase overall organisational sales as well as brand image. This study also shows the importance of Horizontal marketing to gain more competitive advantages in the operating market.

Reference no: EM132324781

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Contents should be based upon your analysis & research and make sure that everything is covered as per your provided example.

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