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Assignment:
1. How has your perspective on marketing changed since you studied Consumer Behavior?
2. Explain two concepts from Consumer Behavior that you will remember. Make sure to use your own words in the explanation of the concepts?
Design a print ad for the Google Play Store providing a model of the ad itself, and then explain in one to two paragraphs how the ad supports the IMC campaign.
Assume that the following data is for a profit-maximizing manufacturer: What is the value of the break-even price
Discuss to what extent you believe things to be better or worse in the present day for businesses in general.
Write your issue in question form, so you can clearly see the pro and con sides of the issues by answering yes or no to the question
Do you believe ethical lapses are more likely to occur at the business-to-business level or at the consumer level? Explain and justify your response.
Fully discuss both the internal and external growth strategies that an organisation can adopt in order to achieve its long-term goals.
Product uniqueness gives a company a competitive edge over others, but for a company like coca cola which has managed to keep some of its ingredients a secret for ages, does that not Infringe the customers right of full disclosure and knowledge of..
This assignment focuses on how a product or service (which you can choose) can deliver 'value' to customers through the 4Ps of marketing (product, place, price and promotion). This is an introductory assignment. We do not expect youto know the int..
1. Select two news that appears in the business section of the versions electronic or printed from local newspapers, El Nuevo Día, El Vocero, Primera Hora, Cari
What are the benefits of creating a nuanced brand identity as opposed to defining your brand by product attributes?
Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging
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