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Explain Toys R Us Pricing Strategy
1) Describe the PRICING STRATEGIES and TACTICS of Toys R Us using the proper marketing terminology. Pricing strategies can be simplistically referred to as above-the-market (higher than competition); at-the-market (same as competition); or below-the-market (lower than competition). You also can use terms such as skim pricing, penetration pricing or other marketing terms.
2) Analyze the pricing strategies and tactics followed by Toys R Us. Be as specific as possible and be sure to draw on the INTEGRATION of the MARKETING MIX (for pricing).
3) Briefly, explain Toys R Us COMPETITIVE ADVANTAGE relative to PRICING.
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