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The executive management team of a medium-sized business wants to be more customer focused in the marketplace. Because you oversee the CRM, you have been assigned to support the newly created social media marketing plan:
Describe the best steps to identify customers and the different ways they use to contact your company. Defend your answer.
Explain to the executive management team how the steps you recommended will be incorporated in the organization's ERP.
In at least two paragraphs what is your personal thought on the history of organizational theory.
What should organizations work to create jobs that are satisfying to individual employees?
Can successful company combine good financial performance and high ethical standards? Why?
From the second case study, analyze the store's image, reputation, and reputation for customer satisfaction.
Briefly describe one of cross-functional supply chain drivers for company you are familiar with and how driver supports that company's competitive strategy.
What are the differences in individual and team contributions to a project?
What is the right action to take for stockholders? What is the most ethical course of action?
Describe a total of 5 problems and/or opportunities that exist for Boxing for Fitness that may prompt Rob to engage in marketing research.
What is deterioration and reversion in a change management project? What steps can you take to prevent deterioration and reversion from occurring?
Economic fluctuations (recessions or expansions) are examples of which time series demand component?
Explain the concept of a "Product Life Cycle" and its significance.
Discuss the use of Crosstabs and T-tests as statistical methods that can be used to develop a marketing strategy?
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