Reference no: EM133210125

The following is a business case scenario with multiple issues. Read the case and respond by discussing all major business case issues and propose business strategies (case solutions) based on those issues.

Be sure to elaborate in your response as it will require more than stating the issues and definitions. It will require your proposed solution.

Case:

Myron Murphy runs Murphy's Groceries and Drugs (Murphy's). Murphy's is a fairly large grocery/drug store and employs about 50 people (full and part-time combined). Most employees live within five miles of the store in a very diverse area of the city. Recently, employees were very divided on discussions about the law which made same-sex marriages legal in the state. Discussions have become even more heated since passage of the law. Arguments between the sides for and against have teetered on the brink of violence in the employee break room. Vicious messages have been left by both sides in lockers belonging to employees on the other side. Myron's position is that the politics and personal opinions of his employees is none of his business. He's never hosted diversity training claiming that all people need to remember is to treat everybody the same. His reaction in each case of employee disruption brought to his attention has been "Settle it amongst yourselves. If you don't-you're outta here!" Previous issues regarding scheduling and religious holidays, immigration, and affirmative action have also arisen and were handled in a similar manner. Employee morale is very low. Angry and frustrated cashiers are snapping at customers, clerks can't wait until it's time to go home, and even managers have begun looking for employment opportunities elsewhere.

Myron noticed a slight dip in his sales and immediately put together a customer survey. The results were not what he wanted to hear. Most of his customers rate the staff as unhelpful and much less courteous than six months prior. When asked whether they would shop at another store if it opened up within the same proximity to their home almost a third of the customers said yes singling out customer service as the issue.

Myron has come to you for assistance. As his favorite cousin, make very frank recommendations regarding what he should do to resolve the above. Be specific in your recommendations. Also, explain to him what could happen if he does not follow your recommendations.