Explain time warner customers

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Reference no: EM1329110

Explain Time Warner Customers

Describe Time Warner cable's current customers by as many measurable demographic factors as possible (age, gender, income, family size, geographic location). Why do they buy from you (consider lifestyle, needs, and attitudes)? By comparison, who is your ideal customer? Based on this information, how should you segment your customers and position your organization's products and services to them.

Reference no: EM1329110

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