Explain three main ways to pay a publisher

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Question (a) It is said that online advertising differs from regular offline advertising in three keys ways.

Based on your text, what are these three key differences? List them and explain each clearly in your own words.

Question (b) It is said that traditional advertising has two main categories. Based on your text, what are they? Explain them in details in your own words.

Question (c) According to your text, there are three main ways to pay a publisher or their agent for carrying online ads for a company. What are they? Explain them in your own words.

Reference no: EM132624335

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