Explain three key principles of consumer behaviour

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Reference no: EM133649150

Assignment:

1. Outline an economic trend and its impact on choosing media options for marketing communication. Include a description of the media options you identify.

2. Outline a social trend and how this impacts on choosing media options for marketing communication. Ensure your answer includes a description of the media options you identify.

3. Outline marketing industry trends and how this impacts on choosing media options for marketing communication.

4. Analyse the following information on an industry product and service and, based on your analysis, recommend an appropriate media option. Provide a rationale for your recommendation.

Product

Nature Care Products is an Australian owned producer of natural skin care products. Its main target groups are professional women aged 25 - 55. The company wishes to promote its products as high quality, eco-friendly products. Currently products are sold online and through health care shops. However, the company wishes to find other media options that fit its branding image. Being a profitable company, it can afford to spend at least $50,000 on marketing.

Service

Grow Management Consultants provide leadership development services to businesses. The company has been established for six months only and has 5 clients. The company would like to expend its client based but due to limited funds is seeking advice on low cost and effective media options.

5. Summarise two key provisions of Australian Consumer Law that impact on marketing operations.

6. Summarise a key provision of the Spam Act 2003 and explain why spamming is unwise business practice.

7. Summarise a key provision of privacy legislation that applies to direct marketing.

8. Summarise the key provisions of the Australian National Association of Advertisers Code of Ethics.

9. Summarise the key provisions of the Australian National Association of Advertisers Best Practice Guideline for marketing communication in the digital space.

10. Summarise the key provisions of mandatory information standards and their relevance to marketing operations.

11. Explain three key principles of consumer behaviour and their influences on consumer buying behaviour

12. Explain the four types of consumer buying behaviour.

13. Explain the marketing implications of Maslow's theory and provide examples of how consumer's needs may lead consumers to make purchases.

14. Explain each key stage in the buyer decision-making process.

15. Explain the main differences between buyer behaviour by consumers and buyer behaviour in business-to-business markets.

16. Summarise five major types of marketing communication options that can be used by a business.

17. Summarise two major differences between consumer marketing communication and business to business marketing communication options.

18. Summarise two factors that impact on the choice of marketing communication options for different markets and provide specific examples to illustrate your answer.

19. Describe and contrast the following marketing communication methods:

Public relations
Advertising.

20. Describe and contrast the following marketing communication methods:

Direct marketing
Personal selling

Reference no: EM133649150

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