Explain three company benefits of collecting customer data

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Reference no: EM133777542

Assignment: Business

Part I: Collecting Customer Data

Your company has just launched a new online shopping service. The health and beauty aid products your company manufactures can now be ordered online. All products are still available at most big box retailers. Your job is to collect customer data on the new online shopping service. Please provide critically thought out responses to the following questions:

A. WHY did the company decide to open its own fully-online retail store? Why not just use the online sites already available (Target.com; Walmart.com; Ulta.com; etc.)?

B. Discuss the type of data you need to collect about the NEW online store and how you will collect it.

C. Discuss the importance of knowing the number of website hits, the length of time your potential customer potential customer stays on the website, and what sections of the website they visit.

D. What data would be useful in assessing the success of your website?

E. Be specific. After making your initial substantive post, provide your thoughts and feedback on one or more other student post. Are your thoughts similar or different? Is there any new information or resources you can provide to other students?

Part II: Report about Customer Data Collection

You are interviewing for a marketing manager position. As part of the application process, you are being asked to write a report about customer data collection. The company you are applying to makes custom made clothing for men, women, and children. All clothing is made on 3-D printers. The company operates 26 stores in high-end retail outlets on the west and east coast of the U.S. The company also operates a successful website that accounts for more than 80% of sales.

Your report needs to:

A. Explain three or more company benefits of collecting customer data.

B. Explain what type of customer data the 3-D printing company should collect and why.

C. Discuss two examples of software tools that would be useful in analyzing the data. Search online to identify software data analysis tools. Discuss how and why these would be useful to your company.

Reference no: EM133777542

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