Reference no: EM133391300

Questions

1. How can you use the following creative thinking techniques to generate innovative solutions to issues?

a. Mind mapping

b. Edward De Bono's Six Thinking Hats

2. Read the case study below and answer the question.

Scenario: PPM is a small interior design business providing consultancy and installation services specialising in kitchen and bathroom designs within the Melbourne region. They provide these services to both individual clients and a number of architectural firms who sub-contract projects for their clients. They have been in operation for 2 years and have worked extensively on a wide range of contracts.

They currently promote their services via their website and social media channels, including Facebook, Twitter, and Instagram. They also advertise in selected design magazines and on selected radio stations.

PPM works with a large number of other businesses and trade sub-contractors when undertaking installation work. This includes ordering bathroom and kitchen products, as well as installation and fitting of kitchens and bathrooms.

PPM is using Excel spreadsheets for tracking the outcomes of their marketing, customer contacts and sales. Staff are complaining that keeping this updated is impossible and the figures never balance or make any sense.

You have recently joined PPM as a Business Manager. Your role includes:

• Review existing process and make a suggestion to improve the process

• Overlook the IT, Business and sales department

• Provide mentoring to the staff and contractors

• Manage projects

Question

Explain the practical and operational issues PPM is facing and outline the solutions for resolving the problems.

3. How can you assess the following factors affecting the viability of possible solutions?

• Commercial potential

• Suitability for the target audience or purpose

• Feasibility of implementing the solution

4. Explain three broad practical or operational issues that will determine if a new concept can be implemented and brought to a market.

5. Answer the following questions:

1. What is commercialisation?

2. What are the three issues that need to be satisfied before the commercialisation of a product?

3. What are the different steps in the commercialisation of a product?

4. What are the Intellectual property (IP) requirements to commercialise the concept?

6. Answer the following question:

1. What is concept evaluation? How do you conduct a concept evaluation?

2. How can you use the following techniques for generating creative ideas and concepts, and for translating them into workable concepts?

a) Storyboarding

b) SWOT Analysis

7. Answer the following questions:

1. Explain the purpose of brainstorming in addressing the issues

2. What the advantages of brainstorming.

8. How should you write concept statement?

9. Why is it important to gather feedback on product ideas from the internal stakeholders?

10. Explain the purpose and importance of Feedback-and-response mechanisms (FRM)

11. How should you document stakeholder's feedback?

12. Why is it important to refine design concepts? answer in a single sentence.