Explain these factors provide the underlying basis

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Reference no: EM1350365

In case study of Mcdonald Corporation-2009 (The cohension case). the www.finance.yahoo information, the 2009 annual report, and the Industry Survey document, on a seperated sheet of paper list what you consider to MCD's three major strenghts,three major weaknesses, three major opportunties, and three major threats. each factor listed for this exercise must include a %, #,$, or ratio to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strenghts, improve weaknesses, avoid threats and capitalize on opportunties.

Reference no: EM1350365

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