Reference no: EM133149603 , Length: word count:3000

Understanding International Business

Learning Outcome 1: Understanding of the general environment of international business

Learning Outcome 2: Understanding of the theory underlying international business operations

Learning Outcome 3: Undertake applied research to analyse firm, industry and foreign market entry modes

Assessment Task and Purpose:

You are to assume that you have recently been employed by one of the companies (Appendix 6) which is planning for an overseas expansion. The list of the companies are also available in the learning materials section of Blackboard. As a part of your role, you have been assigned to analyse the company and international business strategies. If you like to work on a different MNE, you need to get approval from your tutor.

Assessment Two:
In your second task (3000 words), you need to analyse the potential entry modes for two different countries. You should also apply at least one international business theory (e.g. eclectic theory, Uppsala model, network theory, international production life cycle etc). There are two key sections-

- Theory of Internationalisation: In this section you should review one theory of internationalisation. You are required to explain the theory in the context of foreign market operation of your chosen company and industry.

- Potential Markets and Suitable Entry Modes: In this section you need to short list the potential 2 markets and suitable entry mode for each of those markets. You are expected to justify the choice of potential markets and suitability of the entry modes that you have identified.

Attachment:- Understanding International Business.rar