Explain their e-business model

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Reference no: EM132256957

Alibaba’s 2018 Singles Day: Record Sales. Despite concerns about a slowing Chinese economy and the effects of the trade war with the United States, Alibaba’s tenth Singles Day event this past Sunday (Nov 11, 2018) again set a 24-hour sales record. The Chinese ecommerce giant announced that sales reached $30.8 billion (213.5 billion yuan) for the 24-hour period, as measured by gross merchandise value, which is total sales value for merchandise sold but excludes marketplace revenue from fees and other services.

1. Can you explain how did they achieve that?

2. What kind of advertisement they used?

3. Explain their e-business model.

Reference no: EM132256957

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