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The discussion assignments are designed to help you apply the concepts from the chapters in each unit. You will respond individually to the following questions and to the postings of your fellow classmates.
The following case, titled, "New Product or New Product Line?" is located at the end of chapter 6 and involves the factors that go into the decision to co-promote products.
Directions
Question 1: Explain the various types of offerings marketed to individual consumers.
Discuss the ethical dilemma of advertisements that target children. What laws are in place against advertising to children? What "crafty" tactics do advertisers use that carefully border the lines of this ethical dilemma
Discuss the kinds of markets served by the three types of shopping centers. Are they directly competitive? Do they contain the same kinds of stores?
Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy.
Define noncompensatory rules used in purchase decision-making. Describe the types of rules that fall under this category.
Personal Selling and Sales Objectives
Compare the emerging market you selected against another emerging market on factors such as market liquidity of local debt, equity market and regulatory bodies.
how does the approach to privacy differ in the united states from europe?nbsp what are the implications for businesses
Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role?
The demand for labor is said to be a "derived" demand. What is the meaning of a derived demand? How does this concept help to determine the demand for labor
Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location.
What was your decision-making behavior? Was it a routine, complex, or limited problem-solving situation? Identify which behavior and explain how the level.
Explain about Promotional Mix and Consider the different types of promotional tools they can use and determine which one would be the most effective
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