Explain the various elements of the marketing process

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Reference no: EM131484970 , Length: word count:1500

Assignment - Understand the concepts and process of Marketing.

Be able to use the concept of segmentation, targeting and positioning

Understand the concepts and process of Marketing.

1.1 Explain the various elements of the marketing process

1.2 Evaluate the benefits and costs of marketing orientation for a selected organization

Be able to use the concept of segmentation, targeting and positioning 2.1 Show macro and micro environmental factors which influence marketing decisions

2.2 Propose segmentation criteria to be used for products in different markets.

2.3 Choose a targeting strategy for a selected product/service

2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations

2.5 Propose new positioning for a selected product/service

Assignment brief

Purpose of assignment

Student learns and understands the tennets of marketing, marketing oriented organizations and discusses the key concepts in marketing to succeed. Student understands the various macro and micro environmental factors influencing the marketing mix decisions. The marketing strategies of segmentation, target marketing and positioning are applied to markets and the role of consumer buying behavior in marketing activities is understood.

Task 1 - Assessment Criteria

Explain the various elements of the marketing process.
Evaluate the benefits and costs of marketing orientation for a selected Omani organization

To achieve a pass you must,
- Choose any popular and successful Omani company to apply the tasks 1 and 2.
- Explain the core elements of the marketing process with reference to the selected company.
- Explain why the above marketing process concepts are so important for a Marketer (selected company).
- Evaluate the benefits derived and costs incurred for the selected organisation in its efforts to be marketing oriented.

To achieve M1 you will take effective judgement incorporating marketing definitions, various orientations to justify the reason why the chosen is successful.

Task 1 Concepts of marketing as understood and applied to a business organization chosen also establish why it is important for a Marketer.

Task 2 Relationship Marketing, and strategies to achieve it as applied to an marketing oriented organization

Task 3 Impact of macro and micro environmental factors for an business organization of their own choice on their marketing mix programme decision making

Task 4 Strategies of segmentation as applied different markets

Task 5 Selected of target marketing strategy as applied to a product

Task 6 Positioning strategy as applied to a product or service

Task 7 Consumer buying behaviour studied in two situations through the steps in decision making process.

LO1 1.1 Explain the various elements of the marketing process

1.2 Evaluate the benefits and costs of marketing orientation for a selected organization

LO2 2.1 Show macro and micro environmental factors which influence marketing decisions

2.2 Propose segmentation criteria to be used for products in different markets.

2.3 Choose a targeting strategy for a selected product/service

2.5 Propose new positioning for a selected product/service

2.4 Demonstrate how buyer behaviour affects marketing activities in different buying

Reference no: EM131484970

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Reviews

len1484970

5/5/2017 3:41:35 AM

M1: Identify and apply strategies to find appropriate solutions D1: Use critical reflection to evaluate own work and justify valid conclusions M2: Select/design and apply appropriate methods/techniques D2: Take responsibility for managing and organising activities M3: Present and communicate appropriate findings D3: Demonstrate convergent/lateral /creative thinking

len1484970

5/5/2017 3:41:25 AM

1. Use standard document formats and structures. 2. Word process the documents. 3. Use 12 point Arial or Times New Roman script. 4. Provide a list of references and use the Harvard referencing system. 5. Complete the title page and sign the statement of authenticity. 6. Upload the entire assignment in MS word format only on Turnitin. 7. Staple only once to keep the pages of your work together. 8. Late submission, late work will only be marked on the next occasion the unit is taught. 9. Submit the work along with the Turnitin report to the respective assessors in their offices. 10. Collect the assignment submission form duly signed by the assessor and the learner. 11. Grades are subject to External Verification.

len1484970

5/5/2017 3:41:04 AM

D1: Use critical reflection to evaluate own work and justify valid conclusions D2: Take responsibility for managing and organising activities The importance of interdependence has been recognized and achieved. To achieve D2 you need to establish the interdependence between various macro and micro environmental factors for the company you have chosen in task 3. D3: Demonstrate convergent /lateral / creative thinking Ideas have been generated and decisions taken. To achieve D3, you need to generate ideas about buying scenarios and how it affects the marketing activities for the concerned industry (automobile / Fragrance).

len1484970

5/5/2017 3:40:58 AM

M1: Identify and apply strategies to find appropriate solutions An effective approach to study and research is applied To achieve M1 you will take effective judgement incorporating marketing definitions, various orientations to justify the reason why the chosen is successful M2: Select / design and apply appropriate methods / techniques A range of sources of information has been used, relevant theories and techniques have been applied To achieve M2 you will need to use all sources of information, apply relevant theories and collect relevant information while discussing the concepts of macro and micro factors influencing company’s marketing mix decisions M3: Present and communicate appropriate findings The appropriate structure and approach has been used . To achieve M3 you will present the decision making process using appropriate structure and approach. The decision making process should emphasize the external social influences and the internal psychological determinants

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