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Assignment Objectives
Explain the value of market research, competitive analysis, and customer's buying decisions and switching patterns.
Differentiate between primary and secondary data, how it is derived and it value.
Assignment Details
One clinical service line wants to invest in wireless laptops to make record keeping easier, faster, and more accurate. They would like to prepare a successful proposal.
What tools would you use to gather data for the proposal to make the case for wireless laptops in clinical service lines? Why?
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what type of information would you gather before making this decision?
Explain how the packaging you will use for your product or service will add value. Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
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